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Magical exterior colour-change: The BMW iX Flow featuring E Ink

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LAS VEGAS, 6 JANUARY (InnovationDiscoveries) – At the Consumer Electronics Show (CES) in Las Vegas, BMW unveiled the world’s first “color-changing” vehicle.

The concept car, called the BMW iX Flow, uses electronic ink technology normally found in e-readers to transform the car’s exterior into a variety of patterns in white and gray.

“Stella Clarke: Project Lead BMW iX Flow featuring E Ink.

BMW iX Flow brings the digital soul of BMW to the exterior by changing the color of the entire car were’re bringing personalization to unforeseen levels.

The technology behind the BMW iX Flow is color change E-ink.

Picture a piece of white paper in your hand and this white paper turns black.

BMW is premiering the use of e-ink in automotive, and we see a number of benefits for our customers.

The first is personalization self-expression you choose the clothes you wear in the morning you choose your social media status and you choose the color of your car.

Another benefit of e-ink is we can show information on the exterior of the car.

  • we can show you the battery status
  • we can show you if a car sharing car is free or if it’s been cleaned

or if you’ve lost your car in a parking lot we can make it flash.and then you can see it in your peripheral vision.

The third reason

to use e-ink in a car is a functional reason by changing the color of a car we can influence sunlight reflection and thus influence the thermal properties of the car to support our sustainability goals.


Color Changing BMW iX Flow E-Ink | How It Works?


Digital innovations for today and the future Join us as we unveil our future innovations around the CES 2022.


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